Few people have enjoyed such an intimate connection to nature in general and the resort and hotel industry in particular as Andy Wirth. A grandson of a former US National Parks Service Director by the name Conrad, the love for nature flows in his veins. He cut his niche at the Steamboat Ski and Resort Corporation back in 1986 where he became an intern after winding up his college education.
He worked with the company for over 20 years on various marketing positions until he moved to Intrawest, the parent company. When Intrawest acquired Steamboat Ski and Resort Corporation in 2006, he assumed the position of Chief Marketing Officer and sales and marketing vice president. Besides other roles, he worked in support of local businesses as the president of the Mountain Village Partnership. Read more: andy wirth | POWDER Magazine
History He Made At Squaw Valley
When he moved to Squaw Valley ski resort, it was the end of a seven-decade Cushing familys reign after 16 years of Nancy Cushing as the CEO. Immediately, he took charge of the resorts upgrade at a cost of $70 million. Within a year, the presence of Wirth at the helm was felt when the company achieved a position among the top 20 companies in the skiing industry.
In addition, he oversaw the merger of Squaw Valley with Alpine Meadows Ski Resort, becoming the CEO of both companies. As a result of the merger, customers can enjoy the services of both companies for a single ticket.
Over the years, Wirth had fallen in love with skydiving. One day in October 2013, something that would forever change his life and the lives of many Navy SEALS men happened.
He was on a course for downwind landing when he accidentally landed in a vineyard. He almost lost his right arm and by extension, his life due to excess bleeding.? Read more: Special Warfare Warrior | Andy Wirth’s Fundraiser
Although he is now on his way to recovery, the accident inspired him to co-find the Wounded Warrior Support in honor of Navy SEALS members returning home from special operation assignments. The organization offers support not only to the Navy SEALS men but also to their families.
Now aged 52, Andy Wirth continues to be an icon in the skiing industry as well as a popular and dedicated philanthropist.
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